The CUB is a comfortable, versatile, inflatable support designed to help mothers adopt and maintain positions that are physically the most helpful for them and their babies during labour and birth.

When the mother is in an upright position it can help the baby to be in the best (easiest) position for birth, making more space within her pelvis than if she is semi-sitting or lying on her back on a bed.

Current research has shown that this can make labour shorter and giving birth easier as well as increase safety for the mother her baby by reducing the risks of complications during birth. The CUB can be used throughout labour as a comfortable support, either to sit on, rest on or lean over as well as to give birth to the baby on; suitable for use in maternity hospitals, birth centres or at homebirths.


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About Us

"To make a difference...start by being different"

Birthsparks Ltd are the creators and world wide distributors of the award winning, innovative CUB support, now sold in countries as diverse as Iceland to New Zealand and lots of places in between!

We are the organisers of a range of educational events for those who provide care and services before, during and after childbirth including the highly successful MaMa Conference, the largest, independent two day annual conference on maternity care organised and run by midwives in the UK.

With backgrounds as experienced healthcare professionals in maternity services, education and product development (medical devices), we are well placed to rise to the challenges asked of us by the people we work for and with.

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Our News

  • CUB at China International Medical Equipment Fair

    Our company, Birthsparks Ltd, is delighted to represent Scotland at the China Medical Equipment Fair (CMEF) in Shanghai bringing our multi-award winning product, the CUB, to robustly developing Chinese healthcare market. The trade…
  • Best Maternity Care Executive UK Award

    The CUB team are delighted to know that our Founder and CEO at Birthsparks Cass McNamara has been recognised at this year’s GHP Executive Awards, Winning ‘Best Maternity Care Executive UK’! Time…
  • Welcome to the UAE! CUB at Arab Health 2017 in Dubai

    Exhibition season 2017 is now open for the CUB team! Our next trade show is one of the largest healthcare events, Arab Health 2017, held on the 30 January -…
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