The CUB (Comfortable Upright Birth) is a comfortable, versatile, inflatable support designed to help mothers adopt and maintain positions that are physically the most helpful for them and their babies during labour and birth.

When the mother is in an upright position it can help the baby to be in the best (easiest) position for birth, making more space within her pelvis than if she is semi-sitting or lying on her back on a bed.

Current research has shown that this can make labour shorter and giving birth easier as well as increase safety for the mother her baby by reducing the risks of complications during birth. The CUB can be used throughout labour as a comfortable support, either to sit on, rest on or lean over as well as to give birth to the baby on; suitable for use in maternity hospitals, birth centres or at homebirths.


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About Us

"To make a difference...start by being different"

Birthsparks Ltd are the creators and world wide distributors of the award winning, innovative CUB support, now sold in countries as diverse as Iceland to New Zealand and lots of places in between!

We are the organisers of a range of educational events for those who provide care and services before, during and after childbirth including the highly successful MaMa Conference, the largest, independent two-day annual conference on maternity care organised and run by midwives in the UK.

With backgrounds as experienced healthcare professionals in maternity services, education and product development (medical devices), we are well placed to rise to the challenges asked of us by the people we work for and with.

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Our News

  • Black Friday and Mother’s Monday CUB Sale

    We are excited to share this announcement about the CUB sale during the weekend Friday, 24th- Monday, 27th of November 2017. Only on these dates you can purchase your next Comfortable Upright…
  • All new CUB in the USA

    We are delighted to launch our official CUB website in the USA - www.the-cub-usa.com . Now our American customers can purchase brand new CUBs with FREE SHIPPING anywhere in the United States…
  • Our first TV programme

    We are really looking forward to our first TV programme created by Sky TV about Birthsparks Ltd. The film is focusing on the entrepreneurial journey of our Founder and CEO…
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