The CUB is a comfortable, versatile, inflatable support designed to help mothers adopt and maintain positions that are physically the most helpful for her and her baby during labour and birth.

When the mother is in an upright position it can help the baby to be in the best (easiest) position for birth, making more space within her pelvis than if she is semi sitting or lying on her back on a bed.

Current research has shown that this can make labour shorter and giving birth easier as well as increase safety for the mother her baby by reducing the risks of complications during birth. The CUB can be used throughout labour as a comfortable support, either to sit on, rest on or lean over as well as to give birth to the baby on; suitable for use in maternity hospitals, birth centres or at homebirths.


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About us

"To make a difference...start by being different"

Birthsparks are the creators and world wide distributors of the award winning, innovative CUB support, now sold in countries as diverse as Iceland to New Zealand and lots of places in between!

We are the organisers of a range of educational events for those who provide care and services before, during and after childbirth including the highly successful MaMa Conference, the largest, independent two day annual conference on maternity care organised and run by midwives in the UK.

With backgrounds as experienced healthcare professionals in maternity services, education and product development (medical devices), we are well placed to rise to the challenges asked of us by the people we work for and with.

We can provide cost effective consultancy services on maternity product development and market potential, training and educational events tailored made for your staff or delegates. We can offer business development support for those at the start of their entrepreneurial journey into the world of women's healthcare.

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Our Events

  • Shortlisted for the Mother&Baby Awards 2017

    The end of September¬†has been marked by another milestone for our business, Birthsparks Ltd. Our product, the CUB (Comfortable, Upright Birth) support, has been shortlisted for the leading Awards from…
  • CUBs Worldwide

    We would like to thank all the supporters who were sending us pictures of the CUB being used overseas! China (Jinan), India (Hyderabad), Kenya (Nairobi) now and many more to…
  • USA Distribution

    Birthsparks Ltd., of Ayrshire, Scotland, are proud to announce that Upright Birth, Inc. USA, has become an official distributor of the CUB support in the United States. The CUB is…
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